Saturday, March 23, 2013

McDonald's Free Egg McMuffin on National Breakfast Day

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Posted on Saturday, March 23, 2013

McDonald's Free Egg McMuffin on National Breakfast Day
If you're from the Philippines, Singapore, Malaysia or China, you would have heard about the free Egg McMuffin which was given out last Monday, March 18th for the celebration of the McDonald's National Breakfast Day. Here in Singapore, as early as the night before, people started queuing for the free McDonald's breakfast sandwich.

According to reports, more than 120,000 Egg McMuffin were given out for free yesterday here in Singapore. 1,100 Egg McMuffins were given per stores who offers breakfast.

So what's behind McDonald's giving out of free food? Is it a marketing ploy or they're just being nice?

In my opinion it's just 100% marketing strategy. Even it's the first time that I heard about the National Breakfast Day, it's a good opportunity for the fast food giant to advertise in a big way, by word of mouth. It is also a chance to give a boost to a healthier version of Egg McMuffin, which is called "Egg White Delight." The new Egg White Delight, which will be out on April is only 250 calories compared to the usual 300 calories.

So what's the difference with the new Egg White Delight? Well, it's now yolk free with whole grain English muffin, white cheese and grilled Canadian bacon.

According to reports, the egg white embrace is one of the moves of McDonald's to rebrand itself to a hipper and more health-conscious brand. If McDonald's previous marketing standpoint were about burger and fries, they are now more focused on smoothies and apple dippers.

McDonald's sales were down 1.5% worldwide last month, which were attributed to customers cutting down on restaurant meals after higher taxes and gasoline prices affected their buying power.

9 Responses to “McDonald's Free Egg McMuffin on National Breakfast Day”

Franc Ramon said...
March 23, 2013 at 3:35 PM

I like egg better without the yolk. Looking forward to the lower caloried egg mcmuffin.

Anonymous said...
March 23, 2013 at 6:44 PM

Hello people!!!!))))XlurewXa

claire said...
March 23, 2013 at 7:34 PM

This is a great recipe.

McMom-ents said...
March 23, 2013 at 10:22 PM

my husband does this. he only eats the egg white and not the yolks... :)

jheylo said...
March 24, 2013 at 7:45 AM

ops we missed it? My husband loves this too. I love the McGriddles

Chubskulit Rose said...
March 24, 2013 at 9:03 AM

This is something that my kids would love,m they only like egg whites. The egg yolks is mine to eat..

Gven-Rose said...
March 24, 2013 at 10:24 AM

great recipe and i think healthier..

jenn said...
March 24, 2013 at 12:24 PM

this is great. i love egg muffins. i like to have egg yolks in them though.

peachkins said...
March 27, 2013 at 10:11 PM

I wasn't able to avail of this treat. Sayang!

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