Friday, March 15, 2013

Airphil Express Rebrands as PAL Express

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Posted on Friday, March 15, 2013

Airphil Express Rebrands as PAL Express
In its effort to strengthen its alliance with Philippine Airlines, effective March 15th, Airphil Express will rebrand itself as "PAL Express." All Airphil Express planes will use the same logo of Philippine Airlines on its tail and fuselage.

Aside from the new name, Airphil Express will align its service standards and product offering with Philippine Airlines. Customers will also receive the same customer service experience with Philippine Airlines, a quality service that they are best known for.

With the rebranding of of Airphil Express, passengers will now enjoy amenities, complimentary snacks, drinks and reading materials, which were enjoyed only on full service carriers like PAL. Earning of Mabuhay Miles is still status quo with the new PAL Express, which took effect last October 28, 2012.

Despite the rebranding of Airphil Express, the two carriers will remain independent and distinct. PAL flights will still be manned by PAL pilots and crew while PAL Express will be manned by Airphil Express pilots and crew. Respective websites and hotlines will still be the same: PAL -, +6328558888; PAL Express -, +6328559000.

In a statement by PAL President Ramon S. Ang, he said, "It's not just a name change, but an alignment of two standards into one. With this rebranding, PAL and PAL Express will be full service carriers in terms of service, but LCC in terms of managing costs."

The big question though, what will be the new ticket price of PAL Express following the service and standard realignment?

Photo courtesy of

19 Responses to “Airphil Express Rebrands as PAL Express”

Franc said...
March 16, 2013 at 12:33 PM

I had a bad experience with airphil for rebooking my flight without my consent and my complaint hasn't been addressed to this day. I hope this means they would be a better airline provider,

Albert Israel said...
March 16, 2013 at 2:24 PM

Hope their re-branding is also a sign of an improving service.

Rochkirstin Santos said...
March 16, 2013 at 2:39 PM

Hmm interesting post. I wonder how they came with the idea of merging the two businesses. We'll see how the market also responds to their upgrade.

Anonymous said...
March 16, 2013 at 3:58 PM

Now I know why Airphil is gone it has become PAL, thanks for the info.

Makoy said...
March 16, 2013 at 4:04 PM

Rochkirstin Santos, they're not merging. They're still two separate entities.

Francis Balgos said...
March 16, 2013 at 4:14 PM

Its a great effort to align their services with the countries flag carrier.
While I looked up to Airphil Express before for cheap and easy rides, their cust service is just not at par with the other airlines in competition.
Great move for rebranding!

Mark Joseph Gesite said...
March 16, 2013 at 5:39 PM

That's a convenient name, I think its just about time to rebrand specially with the tough competition

Zion Campo said...
March 16, 2013 at 6:09 PM

Rather than rebranding, they should try to improve their services. Rebranding won't do them any good and get rid of their bad image.

MaryJane Tauyan said...
March 16, 2013 at 6:33 PM

thanks for the information I am not really familiar with this airphil or so, because Eversince I started fying jetstar and singapore airlines everytime. Nice to know this info though. thanks! xx

Raine Pal said...
March 16, 2013 at 9:16 PM

Rebranding is a marketing strategy that helps a company improve their service. Hope this means progressive PAL in the future

DiaryniGracia said...
March 16, 2013 at 9:34 PM

Whatever name they change, sana eh, may mga pagbabago din sa pangangasiwa at serbisyo para sa mga pasahero. .but anyway, they picked a very good name. .

Lady Patchy said...
March 17, 2013 at 6:24 AM

I have no idea about the AirPhil management but i am for PAL, after all my brotehr in law is one of their Pilot so I will support AirPhil too.

papaleng said...
March 17, 2013 at 2:24 PM

Hope there's 'no string attach' with AirPhil aligning its services with PAL.

Claire said...
March 17, 2013 at 4:38 PM

Re-branding is not a bad idea, I just hope that their services re-brands too.

The Manila Urbanite said...
March 17, 2013 at 8:06 PM

Rebranding with a much famous name is one of the oldest trick in strategic planning and marketing. Way to go, Lucio Tan! ;)

Nanardxz said...
March 17, 2013 at 10:05 PM

Let's just hope that with this development Pal and Pal Express passengers will benefit the most especially on airfares and other services.

Chubskulit Rose said...
March 25, 2013 at 8:48 PM

Easy to remember as well. I hope that it will bring a nicer services for the passengers.

Jemmy Liz Indolos said...
June 25, 2013 at 11:24 AM

I traveled alone: Ormoc Leyte-Cebu-Davao, with my infant 6 days ago. We had this turbo prop type of plane, sabi ko.. naku patay! I know the experience would be terrible for my 10 month old kid. She was a behave baby but for this one, every trick I’ve known didn’t work for her. She was crying around 90% of the total flying time. She vomited but I understood. Anyway to make this short I rebooked our flight such that the plane would be A320 and the flight is 9:05 AM, They have it during Mon-Wed and fri only. sakto lng pagdating ko ng CEBU I could catch up for Supercat trip to ormoc. I didn't even ask my husband to fetch us sa Cebu since it will be a straight trip.I felt confident na. We were at the DAVAO Intl airport and they just told me our flight was delayed, exactly 2 hours and 45 minutes, from 9:05 AM to 11:50 AM.

I WAS SO PISSED!, there were no advisory! I should have brought my baby a lot of extra cereal to eat. I should have left home 2.5 hours before the flight so that my energy won’t be drained. Now I need to wait at 4:00 PM for Supercat and this means I'll be home at around 8:00 PM na. What a waste of time!
Every minute counts for me.

Their reason: operational requirement. No weather issues at that time, and taas pa ng sikat ng araw. What I did? I made a scene for the first time in my life. They cant just delay the ETD without even informing their passengers.Their supervisor sa may check in counter (Mr Bisnar) cannot even contact their Manager for a talk. I asked him for any options, he couldn’t give any and ako pa and nagpumilit na he need to make any action for my case. He referred me to withdraw my tix and book the Cebu Pac flight at 10 AM worth 3K and I need to add 1K- because of them I need to shell out 1 K again? Stupid!

I didn’t checked in until then.I didn't buy their reason, I asked them Ill be calm if they tell me what’s the real reason. Sabi Nila and this is from them:

They have added an extra flight for OZAMIS. See? very unprofessional! Did they even think about the schedule of their passengers? any meals they have served- Well there's a biscuit for everyone piece! and a drink: water, coffee whatever.

I think they should change their name and Tagline: from PAL express: your home in the sky”.
to “PALpak Express: PALa Delay kmi, sasakay pa kayo?

Makoy Tayag said...
June 26, 2013 at 8:48 AM

Your experience was horrible! I'm flying to PAL express next month, hopefully it would be okay.

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