Wednesday, January 12, 2011

Starbucks Unveiled New Logo

Posted on Wednesday, January 12, 2011

Starbucks Unveiled New Logo
Coffee giant Starbucks has unveiled their new logo last January 5th to their employees. The said change in logo is their 4th after 40 years. The new logo is the just a few nips and tucks of their loved sea nymph.

According to Starbucks CEO Howard Schultz, they don't want to to make a drastic change in their logo. He also added, "What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy."

Here is the history of Starbucks logo change:

1971 - Started selling coffee in Sattle's Pike Place Market. Logo is in brown color with the elaborate sea nymph design.

1987 - Added handcrafted espresso beverages to the menu. Changed the color to green but still retaining the same deisgn of the brown sea nymph.

1992 - Become a publicly traded company. Sea nymph is bigger in size.

2011 - Marked the 40th anniversay of the company. Starbucks Coffee label was removed then the sea nymph was changed to all green.

The new logo will be used starting March 2011 to coincide with Starbucks' 40th anniversary.

3 Responses to “Starbucks Unveiled New Logo”

icedgurl said...
January 13, 2011 at 3:14 AM

InViTiNg YoU tO TrEK mY SiTe aNd LeAvE SoMe TrAiLs! ThAnK YoU! :]

Marjorie said...
January 14, 2011 at 2:25 PM

Oh, I am not used to the new logo. Honestly, I like the old one. Thanks for sharing.

Jennifer said...
January 20, 2011 at 12:55 PM

Hello there,

the recent was neat and nice... hope to get one mug soon...I'll follow u!

Grab your badge, you could have mine too.


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